Critical to this role is the ability to turn insights into action. The On Premise Analyst works with the On Premise Team to develop and coordinate the insights activities to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality & values. He/She should support developing the strategy of the field team and enable the execution & measurement of that strategy. This includes all means of all reporting and analysis and internal coordination between On Premise marketing and field sales team, POS development and implementation, trial activities and sales analysis to generate insight. In general, the job holder will provide necessary insight by preparing and analyzing all kind of different reports.RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:Expand all
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Reporting and Tracking
Responsible for reporting and tracking relevant On Premise KPI's. The On Premise Analyst will combine different sources of information to gather all report to provide business insight and impact.
* Set KPIs : using global KPIs as a starting point, produce a set of local KPIs that are relevant for the local business. Draw insights and recommendations for action based on business targets and priorities.
* Track results: Responsible for pulling information from the different data sources and analyzing the data and
deriving insights from it and prepare relevant reports.
* Sales development: Provides systematic and actionable analysis of Red Bull's On Premise sales development (by region/channel/customer/distribution point/SKU etc.)
* KPI tracking: Prepares Regular sales and KPI reports to provide insight for the field team.
* Dashboard: Leads Dashboard management.
* Key account analysis: Provides detailed analysis of K.AT. reports and all related Key Account reports.
* Administration: Leads the Bull checker administration and maintenance and give necessary trainings for new
recruitments.
* Data collection: Responsible for supplier management for multiple data sources. (Project Compass, Bull Checker,
Univera, 3rd Party Audits, etc.)
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Business Insights Management
Responsible for setting clear priorities for the business in the form of Key Performance Indicators (KPIs) that can be tracked, measured and turned into insights. The On Premise Analyst will combine different sources of information and present the most important business developments to sales management, and proposes routes of action that focus on the right business priorities.
* Insights: Responsible for ensuring insights are understood and that clear points of action are determined to address opportunities and issues.
* Audit: Responsible for tracking On Premise High 5 KPI's. This means setting standards, finalizing outlet lists and executions.
* Tools: Responsible for making sure that the right tools to measure business performance are available. Know and understand the tools provided by HQ as well as those under development. Assess the need for specific tools to resolve important local business issues and make proposals for implementation.
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POSM & SKU Management
Responsible for tracking all visibility items including branded and unbranded equipment, customer-specific displays, customised print material and all merchandising selling tools.
* Plan & Order & Track: Responsible for developing a clear placement and tracking plan for the market and
coordinating orders with operations.
* Tools: Responsible for the creation of selling and trade marketing tools for the Key Account and Field Sales teams.
* Responsible for the coordination of all Global Standards.
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
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-Motivation, Team Skills & entrepreneurial spirit.
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-Clear understanding of markets, sales & distribution, competitor activity, consumer behavior in FMCG context.
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-Strong analytical ability and commercial acumen to understand financial statements and market trends. Strategic thinking able to lead the sales strategy.
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-Fluent in written and spoken English. Very strong MS Office (Word, Excel, Power Point) skills.
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-Knowledge of analyzing software (i.e. Nielsen Nitro/Advisor or similar) required.
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-Presentation skills.
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-Ability to work in a "self-guided" manner.
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Travel 10-20%
WHERE YOU'LL BE BASED
İstanbulİstanbul, Turkey
TurkeyRed Bull TurkeyJOIN THE TEAM
Got what it takes?
In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us